Show Notes & Transcripts

Summary: Greg Harden, “Michigan’s Secret Weapon,” on Tom Brady and Other World-Class Athletes

In episode fifteen, Adam has a fascinating conversation with Greg Harden, coach to many renowned University of Michigan athletes like Tom Brady, Jalen Rose, Desmond Howard, and Michael Phelps.  Topics discussed include Greg’s childhood (04:01 – 08:39), his first experiences at Michigan and life after leaving college (08:40 – 12:21) and his return to Michigan, where he started becoming interested in social work and clinical therapy (12:22 – 16:46). Greg then speaks about how Bo Schembechler hired him to address the Michigan football team (16:47 – 24:33) and his consulting work with Michigan athletes and beyond, including his thoughts on the most prominent obstacle preventing individuals from achieving their goals (24:34 – 31:08). Greg then speaks about his work with Michigan and New England Patriots quarterback Tom Brady (31:09 – 39:39) and Greg’s motto “Control the Controllables” (39:40 – 49:56). Greg concludes the interview by speaking about the biggest transformation that he’s seen in a student-athlete (49:57 – 58:07) and his answer to a hypothetical question about being stranded on a deserted island (58:08 – 1:02:15). For show notes and a transcript of this episode, visit

Additional Resources

Greg Harden’s Personal Website:

60 Minutes story on Greg Harden:

Tom Brady’s Guru:

Man’s Search For Meaning, by Viktor Frankl –


Please click here to find the transcript of this episode.

Summary: Dylan Owen on Rap and Creativity

Adam interviews Dylan Owen, a renowned rap artist based in New York City. The interview begins with Dylan speaking about his childhood and how a love of rhyming transitioned into rap battles in school (01:57 – 09:43). He then discusses the genesis of A Living Inverse, his first rap EP (09:44 – 13:44), and how he initially promoted his new music (13:45 – 17:19). Dylan then speaks about his creative process, his decision to leave Cornell University and move to New York City, his journey as he continued releasing music, and when he became increasingly recognized for his work (17:20 – 30:38). The interview concludes with Dylan speaking about his upcoming album (30:39 – 37:32) and his thoughts on creativity in general and the music industry (37:33 – 47:03).

Additional Resources

Dylan Owen’s website (includes social links):

Dylan Owen on Spotify:

Dylan Owen, There’s More to Life


Please click here to find the transcript of this episode.

Episode Thirteen: Show Notes

Summary: Interview with Coss Marte, Drug Kingpin Turned Fitness Entrepreneur

Adam interviews Coss Marte, a former drug kingpin who founded ConBody, a fitness company based in New York City. Coss begins the interview by describing his early life in the Lower East Side and how he started dealing drugs (01:36 – 12:27). After speaking about life as a drug kingpin (12:28 – 15:55), he describes how he was caught by the FBI (15:56 – 22:56). Then, Coss talks about life in prison, how he lost 70 pounds in six months, and the most misconceptions people have about prison (22:57 – 31:35). After describing how he started ConBody (31:36 – 43:38), Coss concludes the interview by sharing similarities between his old and current life and his ultimate vision for the company (43:39 – 48:01).

Additional Resources

ConBody –

Defy Ventures –

Getting Fit, Prison-Style, The New York Times –


Please click here to find the transcript of this episode.

Episode Twelve: Show Notes

Summary: Exploring Creativity with Disney Imagineers

In the twelfth episode of the podcast, Adam reviews The Imagineering Way, a book by the Walt Disney Company Imagineers which explains the Imagineers’ creative processes and how all of us can become more creative. Adam begins the episode by explaining his interest in the Walt Disney Company, introducing the Walt Disney Imagineers, and delivering his overall impressions of the book (01:46 – 06:08). Then, Adam discusses the most notable insights from each of the six sections of the book, titled introduction (06:09 – 07:44), the sky’s the limit (07:45 – 11:51), growing a culture (11:52 – 15:56), unharnessing creativity (15:57 – 19:19), a thousand balls in the air (19:20 – 24:40), and adopting and adapting the Imagineering way (24:41 – 30:04).

Additional Resources

The Imagineering Way, by the Imagineers –

Walt Disney Imagineering: A Behind the Dreams Look at Making the Magic Real, by the Imagineers –

Dream It! Do It! My Half-Century Creating Disney’s Magic Kingdoms, by Marty Sklar –

One Little Spark!: Mickey’s Ten Commandments and The Road to Imagineering, by Marty Sklar –

The Disney Institute –

Episode Eleven: Show Notes

Summary: Interview with Leah Gervais, Founder of Urban20Something

Adam interviews Leah Gervais, the founder of Urban20Something, a website focused on helping Millennials escape quarter-life traps. The interview begins with Leah speaking about her childhood in Durango, Colorado (01:17 – 05:21) and her experiences at New York University, including her initial interest in law school (05:22 – 10:20). Leah and Adam then speak about Leah’s decision to decline her acceptances (10:21 – 16:11) and live in Southeast Asia for several months (16:12 – 22:06), including how she found her dream job in New York City while living in Bangkok (22:07 – 25:58). Leah then speaks about Urban20Something (25:59 – 31:03) and a new program on personal branding called Urban20Someone (31:04 – 37:09).

Additional Resources

Urban20Something –

Urban20Someone –

Leah Gervais’s personal website –


Episode Ten: Show Notes

Summary: Book Review: How to Win Friends and Influence People

In the tenth episode, Adam reviews Dale Carnegie’s classic self-help book How to Win Friends and Influence People. Adam begins the episode by explaining how he first discovered Dale Carnegie and his general impressions of the book (02:13 – 06:54). He then discusses why it’s so critical to constantly practice the principles that Carnegie describes in the book (06:55 – 10:43). From there, Adam dissects the four major sections of the book: fundamental techniques in handling people (10:44 – 19:01), six ways to make people like you (19:02 – 24:15), how to win people to your way of thinking (24:16 – 32:15), and being a leader: how to change people without giving offense or arousing resentment (32:16 – 38:25).

Additional Resources

How to Win Friends and Influence People, by Dale Carnegie –

Warren Buffett Used to Throw Up Before Public Speaking – Here’s How he Mastered It, Business Insider –

Dale Carnegie training –

Mehrabian’s Communication Study –

Influence: The Psychology of Persuasion, by Robert Cialini –

How to Win Friends and Influence People in the Digital Age, by Dale Carnegie –

Episode Nine: Show Notes

Summary: Book Review: How to Fail at Almost Everything and Still Win Big

Adam reviews How to Fail at Almost Everything and Still Win Big by Scott Adams, the creator of Dilbert. We begin the episode by describing how Adam discovered Scott Adams and his initial thoughts on the book (02:22 – 06:04). Adam then proceeds to speak about his top five insights from the book. First, we review Scott Adams’s preferences for systems over goals (06:05 – 10:42). Then we discuss the crucial difference between wanting and deciding (10:43 – 13:50) and the importance of maximizing energy when pursuing our dreams (13:51 – 18:54). We then discuss Adams’s methods to recognize our talents and how to know when to quit (18:55 – 24:44). We wrap up the episode by speaking about Adams’s formula for success and final insights from the book (24:45 – 29:25).

Additional Resources

Scott Adams’s personal blog:

How to Fail at Almost Everything and Still Win Big, by Scott Adams –

Episode Eight: Show Notes

Summary: Tess Vigeland on Leaving Your Job With No Plan B

In the eighth episode of the podcast, Adam interviews Tess Vigeland, former anchor of NPR’s renowned show Marketplace and author of Leap: Leaving A Job With No Plan B To Find The Career And Life You Really Want. The interview beings with Vigeland discussing her current whereabouts since she left NPR and her early career (02:09 – 09:44), including an interview with Muhammad Ali (9:45 – 11:36) and coverage of the Tonya Harding figure skating scandal (11:37 – 12:59). She then proceeds to talk about achieving her dream to work at NPR, yet feeling dissatisfied (13:00 – 23:56). Then, she describes how she quit and the challenges she faced when leaving the job she loved (23:57 – 37:28). She concludes the interview by reflecting on anything she would have done differently (37:29 – 41:32).

Additional Resources

Leap: Leaving a Job with No Plan B to Find the Career and Life You Really Want, by Tess Vigeland –

Tess Vigeland’s personal website –

Tess Vigeland’s travel website –



Episode Seven: Show Notes

Summary: Book Review: Contagious

Adam begins the seventh episode by speaking about an experiment he has launched—a news startup called Suspend The Rules (02:02 – 03:55). He then introduces Contagious, a marketing book by Jonah Berger, who is a professor at the Wharton School of the University of Pennsylvania (03:56 – 07:23). Adam analyzes Berger’s six “STEPPS” to make a product, service, or idea more susceptible to being shared via word of mouth. The podcast includes discussions of the importance of word of mouth marketing (07:24 – 09:16), social currency (09:17 – 12;47), triggers (12:48 – 15:39), emotion (15:40 – 17:50), the importance of publicity (17:51 – 20:44), practical value (20:45 – 22:25) and stories (22:26 – 24:30). Adam concludes the episode by offering some final insights about the book (24:31 – 26:37).

Additional Resources

Suspend The

Contagious: Why Things Catch On, by Jonah Berger –

Competing Against Luck: The Story of Innovation and Customer Choice, by Clay Christensen –

Influence: The Psychology of Persuasion, Revised Edition, by Robert Cialdini,

Jonah Berger biography –

The Tipping Point: How Little Things Can Make a Big Difference, by Malcolm Gladwell –

Hit Makers: The Science of Popularity in an Age of Distraction, by Derek Thompson –

Finally, below is the “STEPPS” summary chart provided in Contagious:

Summary chart of STEPPS

Episode Six: Show Notes

Summary: Thinking of Startup Ideas

In episode six, Adam discusses how to develop startup ideas. The episode begins with Adam speaking about his initial interest in startups and the ever-present debate about whether startup ideas actually matter (02:05 – 05:15). He then discusses Paul Graham’s renowned essay “How To Get Startup Ideas” (05:16 – 10:31) and his personal additions to the “Graham framework” (10:32 – 16:13). Adam subsequently discusses how to vet your list of startup ideas (16:14 – 19:59) and provides additional insights into the idea generation process, including the importance of testing your ideas with potential customers (20:00 – 26:48).

Additional Resources

Losing my Virginity, by Richard Branson –

How to Start a Startup: Lecture One, by Sam Altman –

How to Get Startup Ideas, by Paul Graham –

From Kitchen Table to Corner Office: Kevin Ryan Shares His Story –

How to Build a Billion Dollar Startup, by Steve Blank –

What Customers Want From Your Products, by Clay Christensen –

Competing Against Luck, by Clay Christensen –

Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne –

Five Super Successful Tech Pivots –

Validating Product Ideas: Through Lean User Research, by Tomer Sharon –




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